In this 25-minute podcast, Peter Scoblic provides ideas on scenario planning (SP) through lessons from the U.S. Coast Guard. Peter mentioned that too many companies are short-sighted in their strategy-making and don’t adequately plan for different potential futures. Rather than use SP in times of crisis or as a one-off exercise, he argues that firms should use SP in a more iterative fashion where they “imagine the future and act in the present.” The discussion provides useful insights into how thoughtful SP can help organizations determine which investments will allow them to thrive in varying circumstances and navigate many types of situations and scenarios.