Telling the Human Capital Narrative | Rebecca L. Ray and Patti P. Phillips in The Age of HR

HR Effectiveness
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A few weeks ago, I shared a new open-access eBook, The Age of HR, edited by Anthony Nyberg, Rebecca Kehoe, Dave Ulrich, and Patrick Wright. This excellent 332-page resource brings together 85 global thought leaders across 62 chapters organized around four human capability domains: talent, organization, leadership, and HR. Given the depth and breadth of topics covered, I will highlight one chapter each week over the next few issues. This week, I want to draw attention to Chapter 56, Telling the Human Capital Narrative, by Patti Phillips and Rebecca Ray, beginning on page 262. They share how different stakeholder groups, such as investors, current and prospective employees, customers, and strategic partners, are each likely to be most interested in different parts of an organization’s human capital narrative. Their guidance covers how to start with the business-related challenge or opportunity that has the attention of key stakeholders, a topic on which I have shared many of my own resources, including Framing Talent Initiatives Within the Business Context, through to the metrics that can help support the narrative shared with each group. As CHROs and their teams work to tailor their human capital narrative to key audiences while drawing from a single source of truth, this chapter provides practical and actionable guidance. For those in my private community for internal HR practitioners, Talent Edge Circle, I look forward to Patti joining us in August for a discussion on demonstrating the ROI of HR, and to Dave Ulrich joining us next month for a discussion on how HR practitioners can deliver more stakeholder value through human capability (talent, organization, leadership and HR).