What is Text-to-Apply and How To Use | ClearCompany

HR Technology Talent Acquisition

We all know that the candidate experience is critical to attracting great talent and is a vital component of the employer brand. This article provides ideas on how Text-to-Apply (TTA), a recruiting technology, can be used to capture mobile-driven candidates, increase the ease-of-use in applying, and create a more compelling candidate experience. A few of the reasons why TTA is increasingly used as a recruiting tool in many organizations are 1) there is 99% open rate and 95% of texts are read within three minutes of being sent 2) texting is the most used form of communication for Americans under 50, 3) and it is 10x quicker than phone calls, 4) employers also report that they see an increase of 40 to 50 percent in response rates from candidates when they use text platforms over emails. Another reason that TTA functionality is effective is that it provides an immediate call-to-action. As an example, if an organization posts a job on LinkedIn, within seconds of a candidate viewing it, with TTA, the candidate receives a) An apply code: a unique identifier that the candidate types into the body of their text message, which will help identify the position(s) the candidate is applying to. b) A phone number: This is the number a candidate types into the contact destination field to identify where they’re texting. The article provides more detail on how TTA works. Since recruiting is an applicant-driven process, it is important to use recruiting tools that “can quickly adapt and meet job seekers where they are.”

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